How Voice-Enabled Systems are Improving Customer Experience

The voice-enabled assistants have shaped the way we connect with the devices. They allow users to order food, play music, manage calendars, set the alarm, book a cab, and more with voice commands. Thanks to the Alexa skills and voice user interface (VUI) that offer an intuitive way to facilitate communication between a human and a machine.

With digital voice assistants having so much potential to enhance the user experience, businesses from almost all the industries are investing heavily in the VUI and Alexa skill developers to create the best voice-enabled solutions. Over time, industries, including retail, healthcare, food, and more, are leveraging this technological advancement to offer the best consumer experience.

Here, we will discuss how these voice-enabled solutions are revolutionizing the businesses by taking customer experience to new heights.

Let’s dive in.

Impact of voice-enabled systems on customer experience

A user spends 2-4 hours on their phones on a daily average. With a majority of mobile users, businesses must adopt voice technology to enhance the user experience. Voice-enabled systems may include Alexa skills specially designed for smart AI-powered speakers or incorporation of voice assistants with mobile apps. The core technology used in this solution is Natural Language Processing (NLP) that allows devices to recognize the human voice and respond accordingly.

Some of the inventive ways businesses are using voice solutions to enrich customer experience and improve conversion rate are:

Hands-free Cooking Assistant

Nestle, the world’s largest multinational food and beverage organization, has an Alexa Skill named “GoodNes.” The skill is integrated with a visual guide, which connects to users’ web browser on their device to provide visual voice browsing. The customers can use this Alexa skill to search recipes by giving voice commands and prepare their meal by obtaining the results in voice and visual form.

Voice Ordering System

Dominos, the globally famous pizza restaurant chain, has brought forth an Alexa skill that allows customers to place an order for pizza without a single tap on the screen. Besides placing the order, they can also repeat last/favorite order, track their order, call delivery agent, and more.

Simplifying Hospitality

Marriot Hotels, the largest hotel chain, has incorporated Alexa skills into their Amazon Echo devices. Guests use these skills to control room temperature, turn on/off the lights, close drapes, etc. Thus, the voice-enabled systems help hotels to enhance the guest experience by improving their services.

Home Healthcare

Libertana Home Health Care recently launched its own Alexa skill for elderly patients. This skill has multiple helpful capabilities like sending notification about the patients’ health status to their family, ensuring patients that they have their medications on time, and so on.

Finance/Asset Management

Capital one, a bank holding company in the US, introduced an Alexa Skill to offer end-to-end management of personal finances and transactions of the customers. It eliminates the hassle of always keeping track of their assets. Thus, other major banks are also planning to avail Alexa skills development services to offer similar consumer-centric services.


By and large, we have only shed light on the beginning of what voice-enabled assistants and other voice-related technologies can bring to the table. Besides the examples above, there are a bevy many useful Alexa skills for different industries, improving the consumer experience.

Since customer satisfaction is paramount, businesses from all the industries should embrace a voice-enabled system to enhance customer experience and thrive in this competitive era. Another aspect to take note of is to approach experienced Alexa skill developers to embark on your voice journey and create a frictionless voice-enabled solution for your business.

4 Inventive Ways Brands Leverage Alexa Skills for Content Marketing

In this cutting-edge competition, it is essential to adopt emerging marketing technologies and comprehend how they can carry off annual goals for content planning. Nowadays, voice technology has gained traction among content strategists, and thus business owners are building Alexa skills to churn out useful consumer content.

In 2018, a host of brands partnered with an Alexa sill development company to voice their business, but not all brands could do well. Creating a skill without clear objectives and brand authority behind it is unlikely to yield the expected outcomes. You must have an idea of how to build an Alexa skill, identify a voice for your brand, create music and audio cues, offer relevant information, and intelligently craft a call-to-action (CTA) for your voice platform.

Fortunately, several brands have already exploited the Alexa skills as well as voice technology, providing examples of what is beneficial for this new content platform and what isn’t. Meticulously understanding what they have done the best and what they could have done better can steer your way toward launching your own skill.

Below are some examples of inventive ways brands use Alexa skills for content marketing.

Ask Purina

The Ask Purina provides comprehensive information on a variety of dog breeds. The brand endeavors to help aspiring dog owners to choose the ideal breed that suffices their needs and preferences. Users can search specific dog breed name, energy level, size, living considerations, family fit, shedding level, or narrow their search by specifying hypoallergenic using the following utterances:

  • Alexa, “tell me about dogs that are good with children.”
  • Alexa, “find breeds that are good in apartments.”
  • Alexa, “tell me about dogs that are hypoallergenic.”
  • Alexa, “tell me about dogs that don’t shed.”

Users praise the detailed and quality information provided by the skill and also seem to appreciate its integration with Amazon Echo Show devices.

Zyrtec – Your Daily Allergy Cast

If you ever had allergies, you likely understand how sniffling and watery eyes can ruin your day and deter you from an outing. Zyrtec, an Allergy medicine brand, joined hand with an Alexa skill development company to create an excellent skill that helps people evaluate pollen count, weather, and allergens in their region before they step out. It also provides a personal Allergy Impact Score that indicates users how the allergens might make them feel. The brand has played smartly by encouraging users to choose medicines for a variety of allergy issues. The overall concept of this Alexa skill offers a solid example of how content marketers create useful, relevant, and exciting voice content for their brands.

Johnnie Walker

Whiskey epicures are pretty serious about their consumption. Johnnie walker brought forth an Alexa skill for content marketing and offering options to their customers to choose a label as per their preferences, learn a little more about whiskey, buy a bottle, or partake in a guided tasting. Users must be at least 21 years old to access the skill. This skill is an excellent instance of how a brand can maintain consistent engagement and relevance while offering a piece of voice content from which consumers can garner information.

Tide – Stain Remover

The Tide Stain Remover skill is a brilliant and exemplary technique of content marketing. The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.


Before you adopt this voice approach for your brand enhancement, conduct meticulous research of the current market. This will help you garner a comprehensive understanding of what consumers need and how you can live up to their expectations. Besides, you have an additional advantage of having a glance at tactics of the early Alexa skills adopters to identify details that make as well as break the reputation of a brand.

Alexa – The Next Big Thing in E-Commerce

Let’s begin from the beginning!

Technology – First, we held it. Then, we wore it. And what now? We don’t even have to touch it. Isn’t it amazing?

Voice technology is here, and all set to impact every facet of our lives as well as disrupt the market. Siri, Google Home, and Cortona are the virtual assistants that collided voice interaction with smartphones and computer systems. However, Amazon’s Echo, powered by Alexa technology, is turning out to be a trump card for most of the businesses and outshining its voice-activated competitors with its skills for ordering and tracking Dominos’ pizza, controlling smart devices in the home, booking Uber rides, and more.

That said, Alexa represents more than simplicity by converting voice into actions. Now, it has evolved into a new consumer channel. Using the Alexa, the commerce market has again experienced a revolution. According to a source, it is anticipated to increase to $40B by 2022.

Voice technology is gaining momentum and bringing forth ample opportunities for brands. Precisely, when we talk about Amazon conglomerate, e-commerce businesspersons must tap into Alexa skills development services to leverage these opportunities and take their business to a new level.

Alexa, can you help me boost my sales?

Most of the voice commerce consumers are younger, wealthier, and more like to have children. They prefer to purchase lower value and commoditized items (think groceries, entertainment, and electronics).

However, what if your products or services come with a higher price tag or aren’t commoditized? Will you be able to penetrate and stand out in the market with these conditions using voice assistants?

Honestly saying, a plethora of organizations have already been trying to be level with their competitors when it comes to voice technology channel strategy. However, it also offers enormous market opportunities. With increasing credibility of voice technology, not only will consumer’s demographics broaden but also the volume of purchases and their average price will escalate. Thus, nearly all businesses must adopt voice technology to allow users to order groceries easily and generate more sales.

Alexa, can your skills be my new advertising strategy?

An application to your smartphone is a skill to Alexa. With over 80,000 skills, Alexa has an answer to almost every question we ask.

With a rise in voice commerce, your product needs to be where consumers are searching for the solutions. Great brands leverage Alexa skills to engage in target markets and improve their consumers’ experience.

Let’s take an example of Tide.

Alexa, how do I get rid of red wine stain on the carpet? The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.

Alexa, how can you provide automated support to my customers?

As Alexa is moving towards mainstream adoption, more customers will be willing to make voice-activated purchases from the same store.

When a user visits an e-commerce site for the first time, he/she is requested to share personal details like name, contact, and address. Once users make their first voice-activated purchase, their preferences and voice are also acquired.

 All this information is used by Alexa to make suggestions and automatic closure of purchases when a customer visits the same store to make a purchase. Thus, Alexa automates the process to a large extent by having an apparent catch of what users want and enhance their loyalty to specific products, regardless of their brand.

The Bottom Line

Voice commerce is in its nascent stage at the moment. All the afore-mentioned factors ensure that Alexa will propel and be the next big thing in e-commerce. While we can’t predict the exact future impact of this voice assistant on e-commerce, we can confidently state that consumers will undoubtedly adopt the technology that can facilitate shopping.

Furthermore, creating content for voice-based searches and digital assistants is undoubtedly crucial for the business to leverage this innovation. Our Alexa skill designers can help you to create unparalleled skills with the best intents and utterances that will allow you to offer the best shopping experience for your customers.




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