4 Never Heard Strategies to Improve Rating and Reviews of Your IoT App

Mobile apps, when reinforced with the IoT capabilities, facilitate remote monitoring as well as management of smart connected devices. This drives the demand for IoT development services and solutions with enhanced user experience.

However, customers always check the reviews and ratings of an IoT app to ensure its efficiency with the related IoT product or device. If the ratings are low, customers could avoid purchasing or using the product, causing massive loss to your business. Thus, high app ratings and positive reviews can play a significant role in fueling your business growth. 

Ways to Improve IoT App Ratings and Reviews

Integrate Debugging Features into the App

To meet the industry standards, all IoT solutions are validated repeatedly before they are deployed in the production environment. However, because of the dynamic nature of the IoT product environment setup, customers may encounter issues that never occurred during the pre-production launch validation cycles.

That’s why the IoT app must be powered with debugging features to garner debug information about the issues. Using this info, you can easily analyze the product environment to overcome these issues without bothering customers for more details. Also, ensure the debug features of the app gather details about the errors, essential events, and user interaction. It will help in detecting the issues quickly. 

Leverage Analytics Tool

The analytics tool provides deep insights to help you improve your app performance, boost retention rate, and add new features that can enhance the customer experience. Every action performed on the app provides data about the features and segments of the app customer use the most.

In post-deployment scenarios, the app’s performance analysis provides insights into its technical behavior like hardware configuration, network conditions, OS versions, and more. Such data can help you ensure better performance of the app.

Mostly customers are less likely to report issues. Since analytics track customers’ behavior, while they navigate the app, you can detect issues and failures within the app screen and carry out an action plan to fix them.

Stay Informed with OS Updates

Owing to the continuous update of the emerging technologies and operating systems, the mobile apps should also be updated constantly as it positively impacts their ratings and reviews.

Apple and Android release major OS updates every year. Sometimes, the updated version changes the behaviors of the native framework, resulting in app failure or interrupted working of some features. For instance, the recent OS updates kept changing the permission mechanisms of native services like Bluetooth and Location, which can halt the operation of service-dependent app features. So try to avoid these circumstances by releasing updates that ensure the optimized performance of the app.

Besides native framework behaviors, these companies also modify UI guidelines. Apple, for instance, changed UI guidelines while progressing toward iOS 7 and replaced skeuomorph with flat design. In such a case, you can update the app interface design according to the new updates as the old-style interface may look ungraceful against the background of the new version and give an impression of an obsolete app.

Provide Outstanding Customer Support 

Businesses who respond to their customer reviews witness a +0.7 boost in the app ratings. Thus, you must always acknowledge reviews whether they are positive or negative to make customers feel valued and considered. 

Besides, you should also resolve their queries promptly to ensure a seamless experience across the connected network. Providing outstanding customer support will give a boost to customer engagement on your app. 

Sometimes, users talk about the app features they like or dislike and even suggest new features in the reviews section. Considering such suggestions and feedback will help you update the app to serve the target audience in the best possible way.

Final Words

Implementing these strategies can help you improve and maintain the reviews and ratings of your IoT app. However, if you don’t have an app for your IoT product yet, partner with an experienced IoT app development company that can build a smart, connected application and help you live up to the customers’ expectations to boost its ratings.

How IoT Plays a Significant Role in E-commerce Sector

The E-commerce industry is witnessing unprecedented technological growth. With the ever-changing people’s lifestyle mainly driven by digitization, it has become essential for e-commerce businesses to leverage the latest technologies and enhance consumers’ shopping experience. However, when it comes to IoT or Internet of Things, this technology has created a buzz in the market. IoT-enabled devices exchange data with one another within a network that enables retail as well as e-commerce businesses to perform their operations seamlessly and efficiently.

The retail investment on the IoT app development services has reached billions. The advent of IoT devices like a smart mirror that allows customers to try on clothes virtually has radically transformed the way we shop online. Thus, IoT has gained high momentum in the e-commerce sector over the years.

Below, we have explained how IoT plays a crucial role in e-commerce industry.

Inventory Management

IoT has facilitated the entire inventory management. The IoT sensors and RFID tags continuously streamline monitoring as well as tracking of various inventory items, eliminating the need for human intervention. Information like the manufacturer’s name, product type, expiry date, and batch IDs can automatically be stored within the system, leveraging IoT.

Moreover, smart shelves considerably improve the customer experience by eliminating the stock unavailability issue. They can easily track the total number of sold items and automatically place orders when the stock reaches the reorder point. 


Besides managing inventory, the IoT sensors like temperature monitors can check the optimum temperature of various perishable items and even send alerts if required.  Some IoT sensors can also examine the forklifts for predictive maintenance, reducing the overall productivity loss.

Currently, Amazon is using warehouse robots to improve the efficacy of the picking and packaging process. These robots move rapidly and even load tons of parcels. IoT app developers are working relentlessly to incorporate this technology into e-commerce business for better product management.

Supply Chain Management

An uninterrupted and efficient supply chain management is quite essential for the success of an e-commerce business. IoT expedites the process of moving products from one particular place to another. It also facilitates the real-time tracking of various items from the production stage to their final delivery. GPS and RFID technology not only help in tracking items but also give complete information about the temperature, location, and more.

Additionally, IoT helps in managing the route as well as the speed of the shipped items along with predicting the products’ delivery time and averting loss of shipments or misplacement.

Improving Consumer Experience

IoT allows e-commerce businesses to stay one step ahead of their competitors. This technology enables them to deliver a higher level of personalized experience to their customers, leading to enhanced customer satisfaction as well as engagement. Furthermore, IoT offers personalized advertising and marketing opportunities to target a particular group of customers easily. It can also identify different shopping patterns on search trends, which enables businesses to sell targeted items to different customers.

Leveraging IoT, businesses can tailor products, services, and offers according to their customers’ preferences. With the availability of massive data about consumer behavior, it becomes quite easy to attract customers and even influence their purchase decisions. IoT also contributes to improving the overall customer service by anticipating issues or complaints before they occur. This leads to prompt resolution as well as a seamless customer experience.


With the proper usage of sensors and other IoT components, IoT is believed to have a significant impact on the entire e-commerce spectrum. The more the devices get connected, the more data will be garnered to improve the consumer experience. Besides, the increasing IoT adoption in this industry will result in better inventory management, tracking of thefts and losses, along with the optimum product delivery. Thus, we can anticipate that the e-commerce sector will undoubtedly witness massive revenue growth in the foreseeable future.

If you also belong to e-commerce industry and want to stay ahead in the wave of digital advancements, investing in IoT app development services would be the best idea.

6 Critical Challenges of IoT Implementation in Enterprises

Internet of Things (IoT) is relatively a new concept for businesses, which is unearthing massive opportunities for them to thrive in today’s era. Various experts have various takes on what IoT stands for enterprises. However, the underlying notion behind IoT always remains the same – collect data, analyze it, and generate profound insights to expedite operations and yield benefits. It seems easy in theory, but IoT deployment is way challenging than said. We had to pour our blood, sweat, and tears to successfully deliver our first IoT project as an effective IoT implementation needs a lot of brainstorming, diligence, intelligence, and determination.

The following are a few challenges that we encountered during our IoT development and deployment journey.

Delivering Value to the Clients/Customers

The success of an IoT implementation is directly proportional to defining the problem statement clearly, and this is what most IoT development services providers miss out. The IoT development cycle requires a great deal of retrospection, but this gap of understanding the client’s problem statement is the biggest obstacle. Thus, IoT developers and consultants need to know what IoT can really bring to the table and figure out the KPIs to monitor and improve through an IoT solution.

Hardware Compatibility Issues                          

Data gathering majorly takes place through various sensors, PLCs, etc. which are further connected to IoT gateways to store and transfer data to the cloud. Enterprises must meticulously identify their machines, hardware, and legacy systems based on their business objectives. When there are legacy systems that don’t have integrated sensors and PLCs, the IoT implementation becomes a bit challenging. Incorporating external sensors is one quick workaround, but it won’t be foolproof, making this challenge more critical. Thus, understanding the machines and their compatibility issues before IoT implementation is highly recommended.

Data Connectivity Issues

This is probably the most overlooked issue since data connectivity has improved a lot. But still, there are some areas where data connectivity is a huge challenge in an IoT implementation. It involves how IoT devices work with the gateway and the cloud and what data format do they create. Most IoT gateways are compatible with Wi-Fi/LAN and GPRS, but legacy systems depend on RTUs, PLCs, and telemetry systems to generate data. So, a suitable edge layer is needed to translate transport and data format protocols and send data to the IoT-integrated platform. Defining and understanding the perfect combination of these protocols before IoT implementation will be beneficial in the long run.

Inaccurate Data Collection

Suppose the entire IoT implementation did not encounter any hurdles, and the system is running seamlessly. But due to an unexpected incident or the software inability to handle certain anomalies in run time, inaccurate data gets collected. This further results in inaccurate analytics that may not help in gauging the operations and making better futuristic decisions. As we said earlier that IoT is all about data collection, the inability to garner accurate data can be a significant challenge for the IoT developers as well as their clients.

Analytics Storage Space

The real potential of an IoT system is realized through profound, actionable insights obtained from the garnered data. This demands a high-performance analytics platform that can handle an enormous amount of data to be stored in the solution at a later point. Experts must take this aspect into account while devising the architecture of IoT implementation to engage data processing, cleansing, and representation. Hence, the system should be extensible enough to store real-time or predictive analytics so that the system never go out of space.

Data Security Issues

Due to ransomware attacks, businesses are concerned about data security. There are also possibilities of corporate espionage to gain intellectual property. Thus, IoT development services providers must ensure data protection by using a comprehensive governance model, which renders secure access to sensitive data and reports. This planning phase, which defines various data-related security policies, is essential for successful IoT implementation.


The abovementioned challenges are the key factors that influence the decision-making process of enterprises and potential clients for IoT implementation. A smart grid solutions provider successfully implemented an IoT solution by overcoming these challenges. The experts of our IoT development company helped them to devise and build a system that connects plenty of electric meters, handles and analyzes massive data and provides intelligent reports for making the best decisions.




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