How Voice User Interface is Making a Statement in the Global Market

Voice user interfaces (VUI) have been gaining momentum with each passing day. It has been anticipated that 30% of the web browsing will take place without a screen by 2020. Emerging fields like Natural Language Processing (NLP) that facilitate the voice interactions between computers and humans are all set to propel the next wave of innovation. These interactions are not only limited to a few key phrases but also include natural user conversations. This is why businesses are adopting this trend to deliver a seamless experience to their users and expand their user base.

How a VUI benefit businesses

VUI technology has the potential to influence customer interactions across a myriad of touchpoints and add value to all the industries. We have already realized its power in the travel, automobiles, wearables, hospitality and banking sectors. In brief, frictionless VUI promises benefits like:

  • Drastic error reduction with deep learning algorithms
  • Considerable elevation in the IoT-driven wearable tech
  • Access facilitation for visually impaired people

People are already creating and leveraging VUI-based system such as smart homes, autonomous cars, intelligent pharmacies and many more for the betterment of their business. Being an early adopter of this trend will definitely enable you to improve your customer engagement and stay ahead in the wave of technological advancements.

How VUI can supplant graphical user interface (GUI)

GUI-based systems can come in handy to support complex user interfaces in the future. However, businesses have to give a modernization makeover to their application to survive and thrive in this cutting-edge competition. Thus, we can say that the future belongs to clutter-free voice user interface environments and the GUI will fade away gradually.

Additionally, like graphical user and visual interface, VUI is also not immune to security vulnerabilities. So, most VUI designers integrate account linking feature into the system to authenticate and secure data transmission.

How VUI gained global traction

Consumers are experiencing amazing VUI in voice assistants like Amazon Alexa, Apple Siri, Google Home, and Microsoft Cortona, and Google Home that are leading VUI service providers. With the increasing demand, VUI is also gaining traction by facilitating a variety of tasks like playing music, ordering food, setting an alarm, booking a cab and more.  

Summing Up:

Nowadays, companies are investing a lot to improve the usability of their product and deliver the best experience to their customers. With voice user interface being the future, they can gain competitive advantage and foster their growth in relatively less time. To embark on and navigate the VUI journey, most businesses hire Alexa developers who can help them to evaluate the apps on all types of devices with diverse pronunciations, commands, and voice ranges.

A Comprehensive Guide on How to Build an Alexa Skill – An Expert’s Take

Amazon Alexa is one of the innovative and sought-after voice assistants in the market. The voice interactions, coupled with artificial intelligence, facilitates everything from ordering food to setting up a quick reminder. These skills offered by Alexa radically expand the bots repertoire, allowing the users to perform more tasks using a voice-enabled device.

Voice technology has become a boon for the people and rapidly made a statement in the market Presently, there are more than 30M Amazon Echoes in the U.S. and 80,000 Alexa skills in the market. Such exponential growth has stimulated many businesses to develop Alexa skills and embrace the great opportunities brought forth by voice technology.

To help businesses leverage this groundbreaking innovation, we have shed light on how to build an Alexa Skill with a frictionless voice user interface (VUI) in the below.

So, let’s dive in..

Factors to consider while building an Alexa Skill

An Alexa skill must have a great Voice User Interface (VUI), which improves the voice recognition and responsiveness of the device. It depends on the various factors including, providing the right help and proper data to users, making skill flow feel like real conversations, and not forcing users to listen long content. Focusing on the below-mentioned points will help you to design and create the best and frictionless VUI.

Invocation Name: Invocation is used to invoke or start a skill. Alexa skills developers keep it precise, meaningful, clear, and easy to remember as users have to call the skill’s name to invoke it. Ideally, a skill name should comprise two words and match with the whole invocation sentence. For instance, Alexa, Play Soft Music – Here, “Soft Music” is the invocation name.

Intent: Intent is simply each task or function performed by a skill. Different intents are used to perform different tasks. So, if there is a skill to turn on/off the AC, it may have one intent for turning on/off light and another for adding a new user.

Utterances: Utterances are the sentences that users can use to navigate to a particular intent or open a specific stage inside the skill. Due to the variation and flexibility of spoken language in the real world, there will probably be ample ways to express a request. So, make sure to write as many utterances as possible while building an Alexa skill. For example, if you develop an Alexa skill for Horoscope and users want to know their horoscope, utterances can be:

  • What is the horoscope
  •  Get me my horoscope
  • Tell me the horoscope
  •   How’s my horoscope today

Though Alexa is smart enough to automatically understand similar sentences, it is a good idea to add multiple utterances to a skill.

Technical Aspects:

Designing for voice is way different than designing for a screen. The Alexa skill designers practice a real conversation like the one Alexa will initiate when a user gives a command before or during designing a skill.

The most important aspect of Alexa skills is that users never have to download them as they completely run on the cloud. They only need to enable them to leverage them.

When it comes to Alexa skill development, Amazon provides Alexa Skill Kit (ASK), which facilitates the development of the skills. There are majorly two sections for developing an Alexa Skill:

1.    Amazon Developer Console: Amazon Developer Console offers the best Graphical User interface for creating Alexa skills. It contains information about Alexa skills, including invocation, intents, utterances, and endpoint. Using the Amazon Console, we can also distribute skills and set a Beta Test.

2.     Backend: Since Alexa skills completely run on Cloud, they require a backend or an endpoint. We can either create it on AWS Lambda or Own Server.

a)    AWS Lambda: It provides a ready-to-go setup, and we don’t have to create an SSL secured server.

b)    Own Server: In this case, we need to have SSL enabled server running on port 443 only. We can use Flask or any other framework as a server.

The server will have to manage the JSON request from Alexa and also provide a JSON response. Both AWS Lambda and Own Server will perform the same functions internally.

Takeaway

Now, you’re familiar with all the ins and outs of how to develop an Alexa skill. If you’re seeking professional Alexa Skill development services, you can count on us. We will leverage our technical expertise and forward-thinking approach to providing you step-by-step guidance and voicing your business with a voice-enabled device integrated with the best Alexa skills.

4 Inventive Ways Brands Leverage Alexa Skills for Content Marketing

In this cutting-edge competition, it is essential to adopt emerging marketing technologies and comprehend how they can carry off annual goals for content planning. Nowadays, voice technology has gained traction among content strategists, and business owners are building Alexa skills to churn out useful consumer content.

In 2018, a host of brands partnered with an Alexa sill development company to voice their business, but not all brands could do well. Creating a skill without clear objectives and brand authority behind it is unlikely to yield the expected outcomes. You must have an idea of how to build an Alexa skill, identify a voice for your brand, create music and audio cues, offer relevant information, and intelligently craft a call-to-action (CTA) for your voice platform.

Fortunately, several brands have already exploited the Alexa skills and voice technology, providing examples of what is beneficial for this new content platform and what isn’t. Meticulously understanding what they have done the best and what they could have done better can steer your way toward launching your own skill.

Below are some examples of inventive ways brands use Alexa skill for content marketing.

Ask Purina

The Ask Purina provides comprehensive information on a variety of dog breeds. The brand endeavors to help aspiring dog owners to choose the ideal breed that suffices their needs and preferences. Users can search specific dog breed name, energy level, size, living considerations, family fit, shedding level, or narrow their search by specifying hypoallergenic using the following utterances:

· Alexa, “tell me about dogs that are good with children.”

· Alexa, “find breeds that are good in apartments.”

· Alexa, “tell me about dogs that are hypoallergenic.”

· Alexa, “tell me about dogs that don’t shed.”

Users praise the detailed and quality information provided by the skill and also seem to appreciate its integration with Amazon Echo Show devices.

Zyrtec – Your Daily Allergy Cast

If you ever had allergies, you likely understand how sniffling and watery eyes can ruin your day and deter you from an outing. Zyrtec, an Allergy medicine brand, joined hand with an Alexa skill development company to create an excellent skill that helps people evaluate pollen count, weather, and allergens in their region before they step out. It also provides a personal Allergy Impact Score that indicates users how the allergens might make them feel. The brand has played smartly by encouraging users to choose medicines for a variety of allergy issues. The overall concept of this Alexa skill offers a solid example of how content marketers create useful, relevant, and exciting voice content for their brands.

Johnnie Walker

Whiskey epicures are pretty serious about their consumption. Johnnie walker brought forth an Alexa skill for content marketing and offering options to their customers to choose a label as per their preferences, learn a little more about whiskey, buy a bottle, or partake in a guided tasting. Users must be at least 21 years old to access the skill. This skill is an excellent instance of how a brand can maintain consistent engagement and relevance while offering a piece of voice content from which consumers can garner information.

Tide – Stain Remover

The Tide Stain Remover skill is a brilliant and exemplary technique of content marketing. The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.

Takeaway

Before you adopt this voice approach for your brand enhancement, conduct meticulous research of the current market. This will help you garner a comprehensive understanding of what consumers need and how you can live up to their expectations. Besides, you have an additional advantage of having a glance at tactics of the early Alexa skills adopters to identify details that make and break the reputation of a brand.

Alexa – The Next Big Thing in E-Commerce

Let’s begin from the beginning!

Technology – First, we held it. Then, we wore it. And what now? We don’t even have to touch it. Isn’t it amazing?

Voice technology is here, and all set to impact every facet of our lives as well as disrupt the market. Siri, Google Home, and Cortona are the virtual assistants that collided voice interaction with smartphones and computer systems. However, Amazon’s Echo, powered by Alexa technology, is turning out to be a trump card for most of the businesses and outshining its voice-activated competitors with its skills for ordering and tracking Dominos’ pizza, controlling smart devices in the home, booking Uber rides, and more.

That said, Alexa represents more than simplicity by converting voice into actions. Now, it has evolved into a new consumer channel. Using the Alexa, the commerce market has again experienced a revolution. According to a source, it is anticipated to increase to $40B by 2022.

Voice technology is gaining momentum and bringing forth ample opportunities for brands. Precisely, when we talk about Amazon conglomerate, e-commerce businesspersons must tap into Alexa skills development services to leverage these opportunities and take their business to a new level.

Alexa, can you help me boost my sales?

Most of the voice commerce consumers are younger, wealthier, and more like to have children. They prefer to purchase lower value and commoditized items (think groceries, entertainment, and electronics).

However, what if your products or services come with a higher price tag or aren’t commoditized? Will you be able to penetrate and stand out in the market with these conditions using voice assistants?

Honestly saying, a plethora of organizations have already been trying to be level with their competitors when it comes to voice technology channel strategy. However, it also offers enormous market opportunities. With increasing credibility of voice technology, not only will consumer’s demographics broaden but also the volume of purchases and their average price will escalate. Thus, nearly all businesses must adopt voice technology to allow users to order groceries easily and generate more sales.

Alexa, can your skills be my new advertising strategy?

An application to your smartphone is a skill to Alexa. With over 80,000 skills, Alexa has an answer to almost every question we ask.

With a rise in voice commerce, your product needs to be where consumers are searching for the solutions. Great brands leverage Alexa skills to engage in target markets and improve their consumers’ experience.

Let’s take an example of Tide.

Alexa, how do I get rid of red wine stain on the carpet? The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.

Alexa, how can you provide automated support to my customers?

As Alexa is moving towards mainstream adoption, more customers will be willing to make voice-activated purchases from the same store.

When a user visits an e-commerce site for the first time, he/she is requested to share personal details like name, contact, and address. Once users make their first voice-activated purchase, their preferences and voice are also acquired.

 All this information is used by Alexa to make suggestions and automatic closure of purchases when a customer visits the same store to make a purchase. Thus, Alexa automates the process to a large extent by having an apparent catch of what users want and enhance their loyalty to specific products, regardless of their brand.

The Bottom Line

Voice commerce is in its nascent stage at the moment. All the afore-mentioned factors ensure that Alexa will propel and be the next big thing in e-commerce. While we can’t predict the exact future impact of this voice assistant on e-commerce, we can confidently state that consumers will undoubtedly adopt the technology that can facilitate shopping.

Furthermore, creating content for voice-based searches and digital assistants is undoubtedly crucial for the business to leverage this innovation. Our Alexa skill designers can help you to create unparalleled skills with the best intents and utterances that will allow you to offer the best shopping experience for your customers.

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