4 Inventive ways brands leverage Alexa skills for content marketing

In this cutting-edge competition, it is essential to adopt emerging marketing technologies and comprehend how they can carry off annual goals for content planning. Nowadays, voice technology has gained traction among content strategists, and business owners are building Alexa skills to churn out useful consumer content.

In 2018, a host of brands partnered with an Alexa sill development company to voice their business, but not all brands could do well. Creating a skill without clear objectives and brand authority behind it is unlikely to yield the expected outcomes. You must have an idea of how to build an Alexa skill, identify a voice for your brand, create music and audio cues, offer relevant information, and intelligently craft a call-to-action (CTA) for your voice platform.

Fortunately, several brands have already exploited the Alexa skills and voice technology, providing examples of what is beneficial for this new content platform and what isn’t. Meticulously understanding what they have done the best and what they could have done better can steer your way toward launching your own skill.

Below are some examples of inventive ways brands use Alexa skill for content marketing.

Ask Purina

The Ask Purina provides comprehensive information on a variety of dog breeds. The brand endeavors to help aspiring dog owners to choose the ideal breed that suffices their needs and preferences. Users can search specific dog breed name, energy level, size, living considerations, family fit, shedding level, or narrow their search by specifying hypoallergenic using the following utterances:

· Alexa, “tell me about dogs that are good with children.”

· Alexa, “find breeds that are good in apartments.”

· Alexa, “tell me about dogs that are hypoallergenic.”

· Alexa, “tell me about dogs that don’t shed.”

Users praise the detailed and quality information provided by the skill and also seem to appreciate its integration with Amazon Echo Show devices.

Zyrtec – Your Daily Allergy Cast

If you ever had allergies, you likely understand how sniffling and watery eyes can ruin your day and deter you from an outing. Zyrtec, an Allergy medicine brand, joined hand with an Alexa skill development company to create an excellent skill that helps people evaluate pollen count, weather, and allergens in their region before they step out. It also provides a personal Allergy Impact Score that indicates users how the allergens might make them feel. The brand has played smartly by encouraging users to choose medicines for a variety of allergy issues. The overall concept of this Alexa skill offers a solid example of how content marketers create useful, relevant, and exciting voice content for their brands.

Johnnie Walker

Whiskey epicures are pretty serious about their consumption. Johnnie walker brought forth an Alexa skill for content marketing and offering options to their customers to choose a label as per their preferences, learn a little more about whiskey, buy a bottle, or partake in a guided tasting. Users must be at least 21 years old to access the skill. This skill is an excellent instance of how a brand can maintain consistent engagement and relevance while offering a piece of voice content from which consumers can garner information.

Tide – Stain Remover

The Tide Stain Remover skill is a brilliant and exemplary technique of content marketing. The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.

Takeaway

Before you adopt this voice approach for your brand enhancement, conduct meticulous research of the current market. This will help you garner a comprehensive understanding of what consumers need and how you can live up to their expectations. Besides, you have an additional advantage of having a glance at tactics of the early Alexa skills adopters to identify details that make and break the reputation of a brand.

Alexa – The Next Big Thing in E-Commerce

Let’s begin from the beginning!

Technology – First, we held it. Then, we wore it. And what now? We don’t even have to touch it. Isn’t it amazing?

Voice technology is here, and all set to impact every facet of our lives as well as disrupt the market. Siri, Google Home, and Cortona are the virtual assistants that collided voice interaction with smartphones and computer systems. However, Amazon’s Echo, powered by Alexa technology, is turning out to be a trump card for most of the businesses and outshining its voice-activated competitors with its skills for ordering and tracking Dominos’ pizza, controlling smart devices in the home, booking Uber rides, and more.

That said, Alexa represents more than simplicity by converting voice into actions. Now, it has evolved into a new consumer channel. Using the Alexa, the commerce market has again experienced a revolution. According to a source, it is anticipated to increase to $40B by 2022.

Voice technology is gaining momentum and bringing forth ample opportunities for brands. Precisely, when we talk about Amazon conglomerate, e-commerce businesspersons must tap into Alexa skills development services to leverage these opportunities and take their business to a new level.

Alexa, can you help me boost my sales?

Most of the voice commerce consumers are younger, wealthier, and more like to have children. They prefer to purchase lower value and commoditized items (think groceries, entertainment, and electronics).

However, what if your products or services come with a higher price tag or aren’t commoditized? Will you be able to penetrate and stand out in the market with these conditions using voice assistants?

Honestly saying, a plethora of organizations have already been trying to be level with their competitors when it comes to voice technology channel strategy. However, it also offers enormous market opportunities. With increasing credibility of voice technology, not only will consumer’s demographics broaden but also the volume of purchases and their average price will escalate. Thus, nearly all businesses must adopt voice technology to allow users to order groceries easily and generate more sales.

Alexa, can your skills be my new advertising strategy?

An application to your smartphone is a skill to Alexa. With over 80,000 skills, Alexa has an answer to almost every question we ask.

With a rise in voice commerce, your product needs to be where consumers are searching for the solutions. Great brands leverage Alexa skills to engage in target markets and improve their consumers’ experience.

Let’s take an example of Tide.

Alexa, how do I get rid of red wine stain on the carpet? The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.

Alexa, how can you provide automated support to my customers?

As Alexa is moving towards mainstream adoption, more customers will be willing to make voice-activated purchases from the same store.

When a user visits an e-commerce site for the first time, he/she is requested to share personal details like name, contact, and address. Once users make their first voice-activated purchase, their preferences and voice are also acquired.

 All this information is used by Alexa to make suggestions and automatic closure of purchases when a customer visits the same store to make a purchase. Thus, Alexa automates the process to a large extent by having an apparent catch of what users want and enhance their loyalty to specific products, regardless of their brand.

The Bottom Line

Voice commerce is in its nascent stage at the moment. All the afore-mentioned factors ensure that Alexa will propel and be the next big thing in e-commerce. While we can’t predict the exact future impact of this voice assistant on e-commerce, we can confidently state that consumers will undoubtedly adopt the technology that can facilitate shopping.

Furthermore, creating content for voice-based searches and digital assistants is undoubtedly crucial for the business to leverage this innovation. Our Alexa skill designers can help you to create unparalleled skills with the best intents and utterances that will allow you to offer the best shopping experience for your customers.

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