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Mobile technology has been well-embraced by various industries including entertainment, healthcare, finance, tourism, food & beverage, gaming, and many others. While enterprises understand the importance of having a mobile application for their business, they often neglect the most important aspect to have in it; app analytics.
Some of the organizations might think that reading and responding to customer reviews & feedback on the App Store or Google Play Store is all about knowing the app’s performance. That said, some enterprises wish to see the broader picture that offers answers to all their whats, whys, and hows. These enterprises choose the intelligent way of understanding their users, improvement areas, usability issues, and other data metrics with the help of mobile app analytics. With data-driven strategies, companies can easily optimize their mobile solutions and maximize their ROI.
Mobile analytics is crucial for your enterprise application and if your mobile app marketing team is not paying attention to it already, you are way too behind in the competition. Here is why you should have analytics in your business application:
Mobile app analytics help you define realistic objectives that can be measured. Gathering random information about everything will not get you any results. However, if you set specific data pointers to measure the performance of varied campaigns, you will have results on which you can take actions. Mobile strategists can create user acquisition strategy that runs on different channels. With the help of mobile analytics, your marketing team can easily find out which works the best in terms of ROI and where to stop spending money.
If you focus on creating an effective mobile marketing strategy, you must pay attention to the following:
Rather than staring hopelessly at the gathered user information on your screen, take the help of mobile app analytics that offers valuable business insights. Most of the businesses focus on scaling their enterprise without adhering to what their customers are experiencing. In the end, it is just an epic downfall for others to watch.
staring hopelessly at the gathered user information on your screen, take the help of mobile app analytics that offers valuable business insights. Most of the businesses focus on scaling their enterprise without adhering to what their customers are experiencing. In the end, it is just an epic downfall for others to watch.
Smart marketing teams focus on user acquisition strategies but they put in extra effort when it comes to retaining them. User retention rates can be improved when your company tries to understand its users. People value brands that listen to their pain areas and resolve them without any delays. With app analytics, you can detect reasons why customers are uninstalling your application or which app section they are not using at all or why they are not satisfied with your service. When mobile analytics provide actionable insights on the basis of customers’ interaction with your application, you can make enhancements that will not only enhance user experience but also improve engagement and boost sales.
The most challenging thing for marketing people is to target customers individually. Fortunately, mobile app analytics has made it utterly simple to create campaigns as per the varied interests of the target audience. When you send personalized messages to users, the app open rates improve drastically which further shoots up the conversion rates. Moreover, you can get churned customers back if your marketing campaigns have targeted and personalized messages.
App analytics enable you to collect data about new customers and find out those who fell out of the sales funnel too soon. When you analyze in-app user behavior and profile information of every user, you will be able to create a customer-centric and personalized marketing campaign that will give you the best results.
Like mentioned earlier, mobile analytics help you set measurable business goals and objections.
While you can continue running marketing activities on normal channels, investing in mobile app analytics to get access to real and accurate user data will improve your marketing results. Marketers are relying on analytical data more than ever and they are clearly capitalizing on this insightful knowledge.
With apps sneaking into every segment of our lives, it has become critical to learn modern marketing techniques that are primarily based on mobile technology. App analytics help you plan marketing activities based upon users’ interests and then further optimize the same based upon their participation. As a result, you enhance marketing performance while optimizing the costs.
If you have already spent enough time figuring out what your competitors have been doing better to get better results, please give a try to mobile app analytics. Having said that, if you are planning to hire a mobile app development company to build your business application, make sure to discuss the mobile analytics.
Get in touch with expert analysts of Beyond Root Technology Services to know how you can leverage app analytics in creating a foolproof marketing strategy.
In this cutting-edge competition, it is essential to adopt emerging marketing technologies and comprehend how they can carry off annual goals for content planning. Nowadays, voice technology has gained traction among content strategists, and business owners are building Alexa skills to churn out useful consumer content.
In 2018, a host of brands partnered with an Alexa sill development company to voice their business, but not all brands could do well. Creating a skill without clear objectives and brand authority behind it is unlikely to yield the expected outcomes. You must have an idea of how to build an Alexa skill, identify a voice for your brand, create music and audio cues, offer relevant information, and intelligently craft a call-to-action (CTA) for your voice platform.
Fortunately, several brands have already exploited the Alexa skills and voice technology, providing examples of what is beneficial for this new content platform and what isn’t. Meticulously understanding what they have done the best and what they could have done better can steer your way toward launching your own skill.
Below are some examples of inventive ways brands use Alexa skill for content marketing.
The Ask Purina provides comprehensive information on a variety of dog breeds. The brand endeavors to help aspiring dog owners to choose the ideal breed that suffices their needs and preferences. Users can search specific dog breed name, energy level, size, living considerations, family fit, shedding level, or narrow their search by specifying hypoallergenic using the following utterances:
· Alexa, “tell me about dogs that are good with children.”
· Alexa, “find breeds that are good in apartments.”
· Alexa, “tell me about dogs that are hypoallergenic.”
· Alexa, “tell me about dogs that don’t shed.”
Users praise the detailed and quality information provided by the skill and also seem to appreciate its integration with Amazon Echo Show devices.
Zyrtec – Your Daily Allergy Cast
If you ever had allergies, you likely understand how sniffling and watery eyes can ruin your day and deter you from an outing. Zyrtec, an Allergy medicine brand, joined hand with an Alexa skill development company to create an excellent skill that helps people evaluate pollen count, weather, and allergens in their region before they step out. It also provides a personal Allergy Impact Score that indicates users how the allergens might make them feel. The brand has played smartly by encouraging users to choose medicines for a variety of allergy issues. The overall concept of this Alexa skill offers a solid example of how content marketers create useful, relevant, and exciting voice content for their brands.
Whiskey epicures are pretty serious about their consumption. Johnnie walker brought forth an Alexa skill for content marketing and offering options to their customers to choose a label as per their preferences, learn a little more about whiskey, buy a bottle, or partake in a guided tasting. Users must be at least 21 years old to access the skill. This skill is an excellent instance of how a brand can maintain consistent engagement and relevance while offering a piece of voice content from which consumers can garner information.
Tide – Stain Remover
The Tide Stain Remover skill is a brilliant and exemplary technique of content marketing. The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.
Before you adopt this voice approach for your brand enhancement, conduct meticulous research of the current market. This will help you garner a comprehensive understanding of what consumers need and how you can live up to their expectations. Besides, you have an additional advantage of having a glance at tactics of the early Alexa skills adopters to identify details that make and break the reputation of a brand.
Voice user interfaces (VUI) have been gaining momentum with each passing day. It has been anticipated that 30% of the web browsing will take place without a screen by 2020. Emerging fields like Natural Language Processing (NLP) that facilitate the voice interactions between computers and humans are all set to propel the next wave of innovation. These interactions are not only limited to a few key phrases but also include natural user conversations. This is why businesses are adopting this trend to deliver a seamless experience to their users and expand their user base.
How a VUI benefit businesses
VUI technology has the potential to influence customer interactions across a myriad of touchpoints and add value to all the industries. We have already realized its power in the travel, automobiles, wearables, hospitality and banking sectors. In brief, frictionless VUI promises benefits like:
People are already creating and leveraging VUI-based system such as smart homes, autonomous cars, intelligent pharmacies and many more for the betterment of their business. Being an early adopter of this trend will definitely enable you to improve your customer engagement and stay ahead in the wave of technological advancements.
How VUI can supplant graphical user interface (GUI)
GUI-based systems can come in handy to support complex user interfaces in the future. However, businesses have to give a modernization makeover to their application to survive and thrive in this cutting-edge competition. Thus, we can say that the future belongs to clutter-free voice user interface environments and the GUI will fade away gradually.
Additionally, like graphical user and visual interface, VUI is also not immune to security vulnerabilities. So, most VUI designers integrate account linking feature into the system to authenticate and secure data transmission.
How VUI gained global traction
Consumers are experiencing amazing VUI in voice assistants like Amazon Alexa, Apple Siri, Google Home, and Microsoft Cortona, and Google Home that are leading VUI service providers. With the increasing demand, VUI is also gaining traction by facilitating a variety of tasks like playing music, ordering food, setting an alarm, booking a cab and more.
Nowadays, companies are investing a lot to improve the usability of their product and deliver the best experience to their customers. With voice user interface being the future, they can gain competitive advantage and foster their growth in relatively less time. To embark on and navigate the VUI journey, most businesses hire Alexa developers who can help them to evaluate the apps on all types of devices with diverse pronunciations, commands, and voice ranges.
Let’s begin from the beginning!
Technology – First, we held it. Then, we wore it. And what now? We don’t even have to touch it. Isn’t it amazing?
Voice technology is here, and all set to impact every facet of our lives as well as disrupt the market. Siri, Google Home, and Cortona are the virtual assistants that collided voice interaction with smartphones and computer systems. However, Amazon’s Echo, powered by Alexa technology, is turning out to be a trump card for most of the businesses and outshining its voice-activated competitors with its skills for ordering and tracking Dominos’ pizza, controlling smart devices in the home, booking Uber rides, and more.
That said, Alexa represents more than simplicity by converting voice into actions. Now, it has evolved into a new consumer channel. Using the Alexa, the commerce market has again experienced a revolution. According to a source, it is anticipated to increase to $40B by 2022.
Voice technology is gaining momentum and bringing forth ample opportunities for brands. Precisely, when we talk about Amazon conglomerate, e-commerce businesspersons must tap into Alexa skills development services to leverage these opportunities and take their business to a new level.
Alexa, can you help me boost my sales?
Most of the voice commerce consumers are younger, wealthier, and more like to have children. They prefer to purchase lower value and commoditized items (think groceries, entertainment, and electronics).
However, what if your products or services come with a higher price tag or aren’t commoditized? Will you be able to penetrate and stand out in the market with these conditions using voice assistants?
Honestly saying, a plethora of organizations have already been trying to be level with their competitors when it comes to voice technology channel strategy. However, it also offers enormous market opportunities. With increasing credibility of voice technology, not only will consumer’s demographics broaden but also the volume of purchases and their average price will escalate. Thus, nearly all businesses must adopt voice technology to allow users to order groceries easily and generate more sales.
Alexa, can your skills be my new advertising strategy?
An application to your smartphone is a skill to Alexa. With over 80,000 skills, Alexa has an answer to almost every question we ask.
With a rise in voice commerce, your product needs to be where consumers are searching for the solutions. Great brands leverage Alexa skills to engage in target markets and improve their consumers’ experience.
Let’s take an example of Tide.
Alexa, how do I get rid of red wine stain on the carpet? The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.
Alexa, how can you provide automated support to my customers?
As Alexa is moving towards mainstream adoption, more customers will be willing to make voice-activated purchases from the same store.
When a user visits an e-commerce site for the first time, he/she is requested to share personal details like name, contact, and address. Once users make their first voice-activated purchase, their preferences and voice are also acquired.
All this information is used by Alexa to make suggestions and automatic closure of purchases when a customer visits the same store to make a purchase. Thus, Alexa automates the process to a large extent by having an apparent catch of what users want and enhance their loyalty to specific products, regardless of their brand.
The Bottom Line
Voice commerce is in its nascent stage at the moment. All the afore-mentioned factors ensure that Alexa will propel and be the next big thing in e-commerce. While we can’t predict the exact future impact of this voice assistant on e-commerce, we can confidently state that consumers will undoubtedly adopt the technology that can facilitate shopping.
Furthermore, creating content for voice-based searches and digital assistants is undoubtedly crucial for the business to leverage this innovation. Our Alexa skill designers can help you to create unparalleled skills with the best intents and utterances that will allow you to offer the best shopping experience for your customers.
Beyond Root is excited to announce that we have been ranked by Clutch as a top Indian mobile app developer. We are also proud to say that we have been doing well in one of Clutch’s more competitive categories, their ranking of the best mobile app development companies in India.
“India is a hub for development companies,” said Senior Business Analyst Alaina Stevenson. “These businesses were able to set themselves apart in an incredibly competitive market. They provide high-quality services and their vast reviews and portfolio items prove that they deserve to be leaders.”
Clutch is a B2B ratings and reviews firm that ranks businesses on a number of criteria, including carefully conducted interviews with past clients. This means that our success is largely a result of the kind words of our clients, who we would like to thank for taking the time to talk to Clutch about us.
Clutch also has two sister sites, Visual Objects, which showcases agencies that do outstanding creative or design work, such as mobile app developers and The Manifest, which lets users view quick bios of B2B companies, ranked by service focus and location. Beyond Root is listed on The Manifest as one of the leading graphic designers in India.
We are honored to receive this recognition. We are devoted to our clients, and we can’t wait to continue providing our clients with the highest quality service possible.
Amazon Alexa is one of the innovative and sought-after voice assistants in the market. The voice interactions, coupled with artificial intelligence, facilitates everything from ordering food to setting up a quick reminder. These skills offered by Alexa radically expand the bots repertoire, allowing the users to perform more tasks using a voice-enabled device.
Voice technology has become a boon for the people and rapidly made a statement in the market Presently, there are more than 30M Amazon Echoes in the U.S. and 80,000 Alexa skills in the market. Such exponential growth has stimulated many businesses to develop Alexa skills and embrace the great opportunities brought forth by voice technology.
To help businesses leverage this groundbreaking innovation, we have shed light on how to build an Alexa Skill with a frictionless voice user interface (VUI) in the below.
So, let’s dive in..
Factors to consider while building an Alexa Skill
An Alexa skill must have a great Voice User Interface (VUI), which improves the voice recognition and responsiveness of the device. It depends on the various factors including, providing the right help and proper data to users, making skill flow feel like real conversations, and not forcing users to listen long content. Focusing on the below-mentioned points will help you to design and create the best and frictionless VUI.
Invocation Name: Invocation is used to invoke or start a skill. Alexa skills developers keep it precise, meaningful, clear, and easy to remember as users have to call the skill’s name to invoke it. Ideally, a skill name should comprise two words and match with the whole invocation sentence. For instance, Alexa, Play Soft Music – Here, “Soft Music” is the invocation name.
Intent: Intent is simply each task or function performed by a skill. Different intents are used to perform different tasks. So, if there is a skill to turn on/off the AC, it may have one intent for turning on/off light and another for adding a new user.
Utterances: Utterances are the sentences that users can use to navigate to a particular intent or open a specific stage inside the skill. Due to the variation and flexibility of spoken language in the real world, there will probably be ample ways to express a request. So, make sure to write as many utterances as possible while building an Alexa skill. For example, if you develop an Alexa skill for Horoscope and users want to know their horoscope, utterances can be:
Though Alexa is smart enough to automatically understand similar sentences, it is a good idea to add multiple utterances to a skill.
Designing for voice is way different than designing for a screen. The Alexa skill designers practice a real conversation like the one Alexa will initiate when a user gives a command before or during designing a skill.
The most important aspect of Alexa skills is that users never have to download them as they completely run on the cloud. They only need to enable them to leverage them.
When it comes to Alexa skill development, Amazon provides Alexa Skill Kit (ASK), which facilitates the development of the skills. There are majorly two sections for developing an Alexa Skill:
1. Amazon Developer Console: Amazon Developer Console offers the best Graphical User interface for creating Alexa skills. It contains information about Alexa skills, including invocation, intents, utterances, and endpoint. Using the Amazon Console, we can also distribute skills and set a Beta Test.
2. Backend: Since Alexa skills completely run on Cloud, they require a backend or an endpoint. We can either create it on AWS Lambda or Own Server.
a) AWS Lambda: It provides a ready-to-go setup, and we don’t have to create an SSL secured server.
b) Own Server: In this case, we need to have SSL enabled server running on port 443 only. We can use Flask or any other framework as a server.
The server will have to manage the JSON request from Alexa and also provide a JSON response. Both AWS Lambda and Own Server will perform the same functions internally.
Now, you’re familiar with all the ins and outs of how to develop an Alexa skill. If you’re seeking professional Alexa Skill development services, you can count on us. We will leverage our technical expertise and forward-thinking approach to providing you step-by-step guidance and voicing your business with a voice-enabled device integrated with the best Alexa skills.
Internet of Things (IoT) has been gaining high momentum lately. The persistent implementation of IoT in the last 4-5 years has now turned into a sought-after trend. This technology has radically changed the way we communicate and look at the world. Connecting things like TV, AC, electrical meter, etc. to your mobile or any other smart device and operating it with the help of cloud support is something beyond our imagination. However, IoT has made it possible by disrupting almost every industry.
According to Gartner Research project, there are approx. 27B IoT devices in the global market in 2019, which is anticipated to elevate to 75B by 2025. Besides, IoT global market will rise to 457B by 2020, which ensures that IoT is going to be a boon for the world. The continuous evolvement in technology is facilitating so many things in diverse marketplaces.
Below, we have shed light on a few IoT trends that are going to play a significant role in the coming years.
5G networks will have a considerable impact on the Internet of Things due to their increasing consumer readiness. Once they become mainstream, they will operate at a way faster speed than we are accustomed to and thus, enable IoT to access the locations that are believed to be inaccessible.
Also, the cable networks may work well with IoT devices in some instances, but these networks can’t match the speed of 5G networks. 5G networks are probably going to make smart cities more viable than ever before.
Artificial Intelligence (AI)
The IoT and AI are closely linked to each other. Let’s understand this concept with an example.
Suppose a business is planning to run an industrial network that is responsible for the processing of large volumes of data each week. Handling this task manually is nearly impossible for the businesses that want to streamline their processes.
So, machine learning algorithms will need to be implemented to record the data and recognize the outliers. The fusion of IoT and AI makes this possible, allowing businesses to learn more about the early warning signs of upcoming issues, run smoothly, and foster their growth.
The internet has already given voice to a plethora of devices. Now, the Internet of Things is going to voice almost everything that we possess. We all are well-accustomed to the voice assistants like Siri and Alexa introduced by Apple and Amazon respectively. The voice-enabled systems allow us to perform all sorts of simple tasks like setting the alarm, ordering a meal, booking a cab, etc. with just a voice command. Car companies are also working on more vocal automobiles to add value to people’s lives.
Voice control options are going to become more sought-after over the coming years. The IoT will make life easier by voicing up almost every task and allowing people to become more productive. Enterprise technology and industrial technology will also get the opportunity to leverage these technological advancements.
IoT stimulates communication between devices by connecting them with the internet. For the successful execution of this communication process, there is a need for storing massive data, and IoT exploits Big Data and Cloud Computing for this purpose. While the Big Data saves large chunks of data, Cloud Computing ensures the security and timely transfer of the data. In brief, we can say that cloud computing will be one of the best trends in the foreseeable future.
There is a lot more to the trends of the Internet of Things. The trends explained above are just the beginning of what is possible with an interconnected world in the future when the IoT devices will be widely adopted. The use cases for IoT-enabled devices will continue to grow and expand in the connected future. Since IoT devices will certainly offer more features, functionalities, and productivity from their IoT-connected devices, organizations should partner with an IoT development company to take full advantage of these unique capabilities of IoT.
The Internet of Things (IoT) is an innovative technology that has touched human existence in every possible manner. It fuses sensors and devices to facilitate and accelerate the data exchange between them. With such frictionless connectivity, these “things” creates a network that is capable of smart and intelligent interaction.
The most significant impact of this innovation has been seen in the form of home automation. Besides bettering the way we live, it has also penetrated and disrupted the diverse industry verticals in a way people have barely thought of, thus offering abundant opportunities to businesses to make headway.
Let’s have a look at major industries that have experienced the IoT revolution.
Healthcare is a sector that has already realized and exploited the potential of IoT. Earlier, physicians used to spend much time to access and input patient data into the computer systems. However, cloud-based IoT solutions have streamlined this process radically and ensure that patient data is easily accessible across the platform and physical barriers. This convenience has lowered the chances of giving subpar treatments because of a lack of patient history.
Moreover, the IoT not only provides cloud-based solutions to the healthcare industry but also notifies the emergency unit in case of unusual occurrences. For instance, if the BP of a patient falls abruptly, a medic will be instantly reported, and swift action can be taken to overcome the situation. Most healthcare centers are already following this approach, while others are on the verge of adopting this “smart” technology.
Retail is a sector that has been impacted impeccably by the Internet of Things. There was a time when brick-and-mortar stores were reluctant to adopt technological advancements, and customers had no other way to access the products than visiting stores. Also, garnering information about customer behavior and preferences, and managing inventory were long and complicated procedures.
However, the continued upward momentum of e-commerce changed this scenario. Online stores are springing up and ruling the market now. Since most people are time-constrained, they prefer to shop for products online, and IoT is making it more streamlined.
With IoT-integrated platform, it is way too easy to send push notifications to customers, thus ensuring that you get into their mind regardless of where they are. Likewise, the cloud-based solutions, including inventory management software, retail POS software, and automated checkouts, have digitized and facilitated the management of retail businesses.
Transport companies use sensors in their shipping vehicles to monitor their temperature. It ensures that the products get delivered at the destination in perfect condition.
IoT has partially disrupted the transport industry. The integration of real-time traffic data with inbuilt GPS in automobiles showcases the potential of IoT in this sector. This functionality notifies people about the right and less congested routes based on real-time traffic updates and thus, ensures public safety.
IoT solutions also allow people to assess their driving skills without having to physically present in the automobile. Besides, it can be used for fuel-efficiency. Sensors can be incorporated into semi-trucks and public buses to gather the data on fuel usage and cut down fuel consumption.
The capability of IoT in agriculture is beyond imagination. It has been anticipated that IoT device installation in the agriculture industry will grow to a whopping 75M Euros by 2020.
IoT solutions provide real-time data about weather conditions and previous trends to farmers to give them an idea of when to plant their crops. John Deere is already leveraging the same approach. The company created an iPad app having nine mapping layers that track everything happening in the field. Thus, farmers can estimate how many seeds to plant per acre, and precisely, at what distance they should be planted.
The more the farmers are connected with various data, the more the possibilities of a successful and optimized yield.
While only four industries have been mentioned above, many other industries have been or will be disrupted by IoT to no small extent. Now is the time when there is barely a sector that hasn’t been impacted by IoT. The kind of revolution industries are experiencing, currently, is just the tip of the iceberg. IoT possesses a lot to bring to the table in the future and industries that are adopting IoT development services and solutions now will rapidly streamline their operations and drive their growth.