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In this cutting-edge competition, it is essential to adopt emerging marketing technologies and comprehend how they can carry off annual goals for content planning. Nowadays, voice technology has gained traction among content strategists, and business owners are building Alexa skills to churn out useful consumer content.
In 2018, a host of brands partnered with an Alexa sill development company to voice their business, but not all brands could do well. Creating a skill without clear objectives and brand authority behind it is unlikely to yield the expected outcomes. You must have an idea of how to build an Alexa skill, identify a voice for your brand, create music and audio cues, offer relevant information, and intelligently craft a call-to-action (CTA) for your voice platform.
Fortunately, several brands have already exploited the Alexa skills and voice technology, providing examples of what is beneficial for this new content platform and what isn’t. Meticulously understanding what they have done the best and what they could have done better can steer your way toward launching your own skill.
Below are some examples of inventive ways brands use Alexa skill for content marketing.
The Ask Purina provides comprehensive information on a variety of dog breeds. The brand endeavors to help aspiring dog owners to choose the ideal breed that suffices their needs and preferences. Users can search specific dog breed name, energy level, size, living considerations, family fit, shedding level, or narrow their search by specifying hypoallergenic using the following utterances:
· Alexa, “tell me about dogs that are good with children.”
· Alexa, “find breeds that are good in apartments.”
· Alexa, “tell me about dogs that are hypoallergenic.”
· Alexa, “tell me about dogs that don’t shed.”
Users praise the detailed and quality information provided by the skill and also seem to appreciate its integration with Amazon Echo Show devices.
Zyrtec – Your Daily Allergy Cast
If you ever had allergies, you likely understand how sniffling and watery eyes can ruin your day and deter you from an outing. Zyrtec, an Allergy medicine brand, joined hand with an Alexa skill development company to create an excellent skill that helps people evaluate pollen count, weather, and allergens in their region before they step out. It also provides a personal Allergy Impact Score that indicates users how the allergens might make them feel. The brand has played smartly by encouraging users to choose medicines for a variety of allergy issues. The overall concept of this Alexa skill offers a solid example of how content marketers create useful, relevant, and exciting voice content for their brands.
Whiskey epicures are pretty serious about their consumption. Johnnie walker brought forth an Alexa skill for content marketing and offering options to their customers to choose a label as per their preferences, learn a little more about whiskey, buy a bottle, or partake in a guided tasting. Users must be at least 21 years old to access the skill. This skill is an excellent instance of how a brand can maintain consistent engagement and relevance while offering a piece of voice content from which consumers can garner information.
Tide – Stain Remover
The Tide Stain Remover skill is a brilliant and exemplary technique of content marketing. The brand has implemented a “stain remover” skill, with the help of Alexa skill developers, which includes step-by-step voice guidance on how to remove over 200 types of stains. It provides useful content to consumers who need support for removing a stain and establishes the goodwill of the company.
Before you adopt this voice approach for your brand enhancement, conduct meticulous research of the current market. This will help you garner a comprehensive understanding of what consumers need and how you can live up to their expectations. Besides, you have an additional advantage of having a glance at tactics of the early Alexa skills adopters to identify details that make and break the reputation of a brand.