An Inventory of Knowledge

Revealing Powerful Features for a Successful Social Media App

Android App Development Services

Social media apps have taken a significant part of our lives. From individuals to businesses, everyone has a purpose of staying active on social media platforms. These apps not only provide personal networking opportunities but also serve as robust business tools. So, we can say that social media is all over the place, and its scope is unimaginable, unavoidable, and incredible.

From a business perspective, the niche of social media has become one of the most promising markets. And the businesses are investing heavily in iOS/Android app development services to create a social media app and leverage the opportunities offered by this market.

However, there are several essential aspects you need to consider, such as key features before embarking on a social media app development journey. Integrating effective features into your social media app can make a matchless impact on your business growth and yield you impressive outcomes.

Top Features of a Social Media App

Currently, there are various types of social media apps, including WhatsApp, Facebook, Instagram, Snapchat, YouTube, Twitter, and more. Each of these apps has its own unique features. Before deciding the features, you must first determine the type of social media app that suits your business. Below, we are revealing basic yet powerful features that can be incorporated into all kinds of social media apps and pave your grounds for success.

User Profile Customization

On social media platforms, users are always eager to create an impressive profile as per their state of mind, interests, and status. They want to feel unique and show the world how creative and extraordinary they are. So, you can allow them to customize their profile with their favorite display picture, preferred username, a short bio, and so on. It will give them complete control over their profile and a feeling of satisfaction.

Easy Network Building

A social networking application is of no use if it can’t help users to build a network.  Connecting and interacting with new people is the prime concept of social media. Thus, enabling users to create a social network by adding or following people easily will give them a reason to stay active on your app.

News Feed and Content Sharing

The reason why social media apps like Instagram and Facebook have managed to stand out is their ability to show engaging content on the users’ news feed. For users, a social media app is a platform to express their views, thoughts, and showcase their talent or achievements. So, you can allow them to view and share content in the form of stories, photos, videos, and audios. It will help them to improve interaction with the people through likes, comments, or shares, and thus grow their network.

In-App Chat and Calling

No matter how much users enjoy public conversation in comments, they will always wish to have a private chat with their favorite ones. Enabling them to message or call them through your app will help them strengthen their connections with each other. You can also give them a provision to create a group of people in their network and communicate with all of them simultaneously.

Live Video Streaming

Live video streaming has taken the social media world by storm since its inception. Using your app, users can stream live video to celebrate an occasion, exchange ideas, and more with their network. Hence, they will be able to create moments of joy and spend quality time with their online family.

Push Notifications

Real-time push updates about content through push notifications can make your social networking application more appealing. This functionality also informs users whenever an interaction takes place on their profile. Thus, sending push notifications will prompt your users to open your app and give them little happiness time after time.

Privacy and Security

Providing an advanced level of privacy and security to users’ data is paramount for the success of your social media app. It will ensure that the users can securely access your application, and their personal details are devoid of vulnerabilities. In this way, you will be able to gain their trust and establish a long-term relationship with them.

Bottom Line

A social media application can be the most significant investment for your business growth. A habit-forming or compelling app will have all the above features as they keep users engaged for a long period. Also, they can help you generate high revenue and gain popularity in the market. So, if you are looking forward to creating a social media app reinforced with robust features, approach the iOS/Android app developers of our company.





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