On-demand food delivery is the new favorite of people. It is a win-win for all parties. Customers get delicious meals delivered to their doorstep while restaurants proliferate their sales as well as profits.
Besides, restaurants that never thought of delivering food are now planning to step into the food delivery market by creating a robust app. If you’re also one of them, integrate these key features into your on-demand food delivery app with the help of iOS/Android app developers and stand out from the competition.
Key Features of an On-Demand Food Delivery App
Real-Time Push Notifications
Sending real-time push notifications is the best way to stay connected with your customers and ahead of the curve. It will help you convey important messages about discounts, new dishes, order status, and more.
However, this feature is a double-edged sword, as frequent notifications can also annoy your customers. So, make sure to control the frequency of notifications to improve customer engagement and make the most of this feature.
Rewards and Loyalty Program
Loyalty programs play an essential role in retaining old customers and attracting new ones. Reports say that around 40% of customers look for discounts and coupons before placing an order on food delivery apps, while 25% of customers use them to earn loyalty points. By giving discounts and offers, you not only boost their loyalty and satisfaction but also give them a reason to stick to your on-demand food delivery app.
Real-Time Order Tracking
Order tracking is the most significant feature for the success of your food ordering app. Integrating a real-time tracking tool into your app allows your customers to track the delivery agents’ location once they arrive at the restaurant to pick up the order. Tracking also keeps the food lovers or starving customers patient as they have an idea of the order delivery time. A few APIs for this feature include MapKit, Google Maps, and Waze’s Navigation.
Multiple Payment Options
Payment is the last step of the order placement but can make a huge impact on your sales. A minor problem with the app payment may cost you a potential customer. So, provide a seamless and secure payment experience by incorporating multiple payment gateways, including Google Pay, Amazon Pay, PayPal, Stripe, Credit/Debit Card, Online Banking, and Cash on Delivery (COD). Hence, your customers will never run away and find one or the option to make payment for your delicious food.
Social Media Integration
People love to share their favorite things on social media. You can take its advantage by integrating social media platforms like Instagram, Facebook, and Snapchat into your food app and allow customers to take pictures of your delicious meals and share with their online family. It will help you reach out to more customers through word of mouth – the best every marketing tool.
With social media integration, you can also encourage customers to invite their friends and family to your app and thus earn loyalty points. This way, they will subconsciously become your partner in success.
Customer Review and Ratings
Feedback or rating can help you figure out the strengths and shortcomings of your business. And who would be the best to review your services than the customers themselves? Incorporating a feedback portal allows customers to review or rate every meal they try. Thus, you would know what’s lacking in your particular meal, which dish makes customers drool, and what you can do to improve their experience.
Multiple Search Filters
Allowing customers to easily find delicious cuisine within their budget can boost their satisfaction. Make sure to add various filters like cuisine type, category, quantity, and price in your search option to narrow customers’ search and expedite order placement.
Order History
Order history allows customers to view their previous orders anytime. This feature is convenient for the ones who mostly place similar orders as it saves them from the hassle of searching for dishes over and over again.
Final Words
To wrap up, we would say that an on-demand food delivery app can be the most significant investment for the growth of your business. Reinforcing the app with the above-mentioned features will help you deliver the best experience to your customers and create a barrier that no competitor can surpass. All you have to do is collaborate with the best iOS/Android app development services provider that could comprehend your requirements and intelligently integrate these features into your food delivery app.
