Unlock The Potential Of Healthcare Industry With Technology

In the past few decades, technology has contributed significantly to saving countless lives and also enhanced the overall quality of human life. Along with the improvement of the experience of the patients, the IoT mobile application development in the healthcare industry has had a great impact on medical institutes including healthcare professionals. It has rather become more powerful with the implementation of advanced technologies such as Artificial Intelligence, Internet of Things, Augmented Reality, and Virtual Reality. 

The constant evolution of the IoT mobile app technology landscape has opened new and innovative healthcare opportunities. While healthcare takes full control of its technology-enabled wings, let us explore how technology implementation has helped in creating intelligent and efficient healthcare solutions. 

Virtual Healthcare

The virtual world has taken over the real world and it is the same in the case of healthcare. When common people started socializing in the virtual space over social platforms, healthcare and technology experts developed a virtual healthcare space where patients and doctors could connect with each other. Healthcare mobile applications served as a common interface where patients could book medical appointments and connect with doctors through video conferencing. With the use of wearable technology, patients are able to monitor their health attributes efficiently which they can later share with their physicians for diagnosis and treatment. 

Virtual healthcare has also implemented geofencing that helps patients look for nearby hospitals, clinics, and doctors for emergency health situations. Technology-driven healthcare has proven to increase patient satisfaction by 70% as they believe they were able to build a better and trustworthy relationship with their healthcare service provider. 

Electronic Health Records

Anybody who relies on paper records is either tech-handicapped or is old school to cling to the traditional and tedious methods of maintaining paper records. When the healthcare industry was introduced to Electronic Health Records (EHRs), there was a complete transformation of health record management methods and operations. 

Healthcare professionals including nurses, technicians, medical assistants, etc. can easily input patient details like important symptoms, weight, height, test results, medical history, etc. The centralized and digitized system can be accessed by other healthcare professionals for references. These systems further streamline administrative operations such as appointment scheduling, patient record modification with diagnostic codes, and eventually submission of medical claims. 


The market for worldwide nanomedicine is projected to reach $350 billion by 2050. Aimed at the prevention and treatment of several diseases, nanomedicine utilizes nanotechnology that is comparatively precise in targeting and delivery systems which enables healthcare professionals to find out a treatment for life-threatening diseases like Cancer. 

3D Printing

3D Printing is not an alien term anymore as it has been extensively adopted by the healthcare service providers on a large scale. With the use of this advanced technology, we can create faster prototypes that are personalized at a minimal cost. 

This section of technology has revolutionized organ transplant surgeries as well as tissue repairs along with its amazing real skin production for burn victims. 

Big Data and Cloud Healthcare 

The Healthcare sector generates infinite information with every passing moment. This data, when collected, helps healthcare providers analyze significant factors and patterns which further help in the improvement of services and optimizing the costs. Further analysis of healthcare information can also help reduce healthcare wastage and improve efficiency as well as the quality of medical care. Analytics can also help in epidemics prediction which can be utilized further in the development of new medicinal drugs.  

The digitalization of health records generated a huge amount of data that required scalable, secure, and cost-effective storage solutions. Thus, cloud storage solutions were integrated into the healthcare landscape. With cloud being implemented in healthcare, data management became utterly simple and easy. Health organizations could maintain health records within their own organization as well as to collaborate with other teams working with distinct health organizations. 

VR Healthcare Services 

Virtual Reality has been popularly known for its implementation in the entertainment and tourism industry. However, this technology has started making waves in the healthcare industry too. VR healthcare can prove to be beneficial for both healthcare professionals as well as patients. 


   Using simulators surgeons can get trained in a more realistic and low-risk environment. 


Anxiety disorders can be treated with Virtual Reality’s therapeutic potential that is also helpful in curing acute pain. 

Virtual Reality has thus become one of the most cost-effective yet efficient tools for both teaching as well as medical treatment. 

Robot-Assisted Surgeries

You might have heard about robotic surgeries already which may sound a little intimidating, considering your life is dependent on a robot, but it does not happen without the human doctors. Earlier doctors and healthcare professionals could not perform complex procedures but with advanced robotics implementation in healthcare, there have been astonishing improvements, which would be otherwise referred to as magic by our technically impaired ancestors. 

So, what really happens in robotic surgery is, a surgeon controls a device that has mechanical arms with a camera installed in it to provide a high definition site of the surgical area. This tech-solution not only provides flexibility but also enhances precision that results in lesser obvious scars. Moreover, you do not need to fear any infections as it has negligible as compared to manual surgeries. 

Well, maybe in the coming years, a robot might start performing advanced surgeries on humans but right now, we can all just feel safe with the fact that technology has improved our healthcare industry by manifolds. 

Final Words

Technology is still taking its time in the healthcare industry and with time we will come across platforms and solutions that we earlier saw or read in sci-fi movies and novels. Fortunately, you do not have to wait until then. You can transform your healthcare business model with a simple IoT mobile application development company, web portal, or even with wearable technology. Gradually, you can keep upgrading with advanced and complex features but to begin with, you can always enable your patients to connect with you through their mobile phones.

Beyond Root has an expert healthcare team that focuses on creating secure, flexible, scalable, and cost-effective healthcare solutions that comply with all valid healthcare policies. Connect with our expert tech-consultants to get your healthcare solution. 

Why Should You Have App Analytics In Your Business App?

Mobile technology has been well-embraced by various industries including entertainment, healthcare, finance, tourism, food & beverage, gaming, and many others. While enterprises understand the importance of having a mobile application for their business, they often neglect the most important aspect to have in it; app analytics. 

Some of the organizations might think that reading and responding to customer reviews & feedback on the App Store or Google Play Store is all about knowing the app’s performance. That said, some enterprises wish to see the broader picture that offers answers to all their whats, whys, and hows. These enterprises choose the intelligent way of understanding their users, improvement areas, usability issues, and other data metrics with the help of mobile app analytics. With data-driven strategies, companies can easily optimize their mobile solutions and maximize their ROI. 

Mobile analytics is crucial for your enterprise application and if your mobile app marketing team is not paying attention to it already, you are way too behind in the competition. Here is why you should have analytics in your business application: 

Marketing Strategy That Drives Better ROI

Mobile app analytics help you define realistic objectives that can be measured. Gathering random information about everything will not get you any results. However, if you set specific data pointers to measure the performance of varied campaigns, you will have results on which you can take actions. Mobile strategists can create user acquisition strategy that runs on different channels. With the help of mobile analytics, your marketing team can easily find out which works the best in terms of ROI and where to stop spending money. 

If you focus on creating an effective mobile marketing strategy, you must pay attention to the following: 

  • Highest Customer Lifetime Value: While assessing different channels, you must find out which channels have users that generate the maximum revenue and also have maximum retention probability. 
  • In-App Messaging: Learn from real users about their experience and improvise your strategy accordingly. 

Gathering Accurate User Information

Rather than staring hopelessly at the gathered user information on your screen, take the help of mobile app analytics that offers valuable business insights. Most of the businesses focus on scaling their enterprise without adhering to what their customers are experiencing. In the end, it is just an epic downfall for others to watch. 

staring hopelessly at the gathered user information on your screen, take the help of mobile app analytics that offers valuable business insights. Most of the businesses focus on scaling their enterprise without adhering to what their customers are experiencing. In the end, it is just an epic downfall for others to watch. 

Smart marketing teams focus on user acquisition strategies but they put in extra effort when it comes to retaining them. User retention rates can be improved when your company tries to understand its users. People value brands that listen to their pain areas and resolve them without any delays. With app analytics, you can detect reasons why customers are uninstalling your application or which app section they are not using at all or why they are not satisfied with your service. When mobile analytics provide actionable insights on the basis of customers’ interaction with your application, you can make enhancements that will not only enhance user experience but also improve engagement and boost sales. 

Customer-Centric Personalized Marketing

The most challenging thing for marketing people is to target customers individually. Fortunately, mobile app analytics has made it utterly simple to create campaigns as per the varied interests of the target audience. When you send personalized messages to users, the app open rates improve drastically which further shoots up the conversion rates. Moreover, you can get churned customers back if your marketing campaigns have targeted and personalized messages. 

App analytics enable you to collect data about new customers and find out those who fell out of the sales funnel too soon. When you analyze in-app user behavior and profile information of every user, you will be able to create a customer-centric and personalized marketing campaign that will give you the best results. 

Marketing Campaign Performance Measurement

Like mentioned earlier, mobile analytics help you set measurable business goals and objections. 

While you can continue running marketing activities on normal channels, investing in mobile app analytics to get access to real and accurate user data will improve your marketing results. Marketers are relying on analytical data more than ever and they are clearly capitalizing on this insightful knowledge. 

With apps sneaking into every segment of our lives, it has become critical to learn modern marketing techniques that are primarily based on mobile technology. App analytics help you plan marketing activities based upon users’ interests and then further optimize the same based upon their participation. As a result, you enhance marketing performance while optimizing the costs. 

Final Takeaway

If you have already spent enough time figuring out what your competitors have been doing better to get better results, please give a try to mobile app analytics. Having said that, if you are planning to hire a mobile app development company to build your business application, make sure to discuss the mobile analytics. 

Get in touch with expert analysts of Beyond Root Technology Services to know how you can leverage app analytics in creating a foolproof marketing strategy. 




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